第十七届上交会暨第二届进口商品博览会
The 17th Shanghai Fair as the 2nd Shanghai Import Expo

主办单位：上海市经济委员会
Sponsor:  Shanghai Economic Committee
          上海市对外经济贸易委员会
       Shanghai Foreign Economic Relation & Trade Commission
时    间：2008年9月23日~9月26日
Time:     September 23, 2008 ~ September 26, 2008
地    点：上海展览中心（中国•上海•延安中路1000号）
Location: Shanghai Exhibition Center (1000 Yan An Road (M), Shanghai, China)
网    址：http://www.shanghai-fair.com
Website:  http://www.shanghai-fair.com

组织机构 Organization Structure
主办单位：Sponsor:
上海市经济委员会
Shanghai Economic Committee
上海市对外经济贸易委员会
Shanghai Foreign Economic Relation & Trade Commission
承办单位：Undertaker: 
上海市商业展览办公室Shanghai Trade Exhibition Office
上海商展办展览有限公司Shanghai STEO Exhibition Co., Ltd.
上海中小企业对外交流中心
Shanghai SMEs Center for International Exchange

协办单位：Co-sponsor:
世界对华交流协会 World China Network Association
上海市商业联合会Shanghai Commercial Association
上海市商业信息中心 Shanghai Commercial Information Center

展会网站：www.shanghai-fair.com
Expo Website: http://www.shanghai-fair.com
网络支持：Internet Supporter:
中购网（上海）电子商务有限公司
China Go-Net (Shanghai) E-Commerce Co., Ltd.
中国联通有限公司上海分公司
    China UNICOM Limited Corporation, Shanghai Branch

展会背景 Background of the Fair

上交会暨进口商品博览会是上海首个综合性的进口商品展览会，她迎合了中国市场对国际品牌的需求，也迎合了国际品牌进入中国市场的需求。中国是世界上经济增长幅度最快的国家之一，伴随着经济的高速发展，市场对进口商品的需求日益增长，以上海为例，每年社会消费品零售总额呈两位数的增长，进口商品需求旺盛。逐渐富裕起来的中国消费者需要近距离体验和消费进口商品，了解海外市场最新的商品信息和时尚潮流。
The Shanghai Fair as the Shanghai Import Expo is the first comprehensive import expo in Shanghai, which meets the demand of both Chinese market for international brands and international brands to enter Chinese market. China is one of the countries with the fastest economic increase amplitude in the world. As its economy is rapidly developing, its demand for imported commodities is increasing everyday. Taking Shanghai as an example, its total social retail volume of consumer goods is increasing with a two-digit speed every year and the demand for import commodities is in full swing. The gradually wealthy Chinese consumers need close experience and consumption of the imported commodities as well as the knowledge of the latest commodity information and fashion trend in overseas markets.

上交会暨进口商品博览会是上海首个面向中国市场的进口商品展览会。上海是中国最大的经济中心城市，进口商品通过上海市场可以进入华东地区，进而辐射到内地大中城市。为了达到贸易的总体平衡，近年来，中国政府制订了一系列政策，在出口保持健康增长的同时，也鼓励扩大进口。据国家商务部预测，到2010年，中国年进口额将突破万亿美元。适销的进口商品在中国市场将会有其应有的份额。
The Shanghai Fair as the Shanghai Import Expo is the first import expo in Shanghai facing to all the Chinese markets. Shanghai is the biggest economic central city in China and the imported commodities may enter the East China area through the Shanghai market, and then radiate to other inland provinces and cities. In order to achieve general balance of the trade, the Chinese government has made a series of policies in recent years to encourage more import while maintain the export in healthy increase. It is predicted by the Ministry of Commerce of China that the Chinese annual import amount will breakthrough US$ 1,000 billion by the year of 2010. Proper import goods shall have their due shares in Chinese market.

上交会暨进口商品博览会——海外企业了解中国市场的窗口；
上交会暨进口商品博览会——海外品牌进入中国市场的平台。
欢迎海外企业踊跃参加第十七届上交会暨第二届进口商品博览会。
The Shanghai Fair as the Shanghai Import Expo ---- a window that oversea enterprises understand the Chinese market;

The Shanghai Fair as the Shanghai Import Expo ---- a platform that oversea brands enter the Chinese market.

Welcome oversea enterprises to actively participate in the 17th Shanghai Fair as the 2nd Shanghai Import Expo.

精彩回放Splendid Replay
第十六届上交会暨首届进口商品博览会于2007年9月22日在上海展览中心落下帷幕。展会以“引进国际品牌，引领国内消费”为宗旨。来自加拿大、美国、巴西、德国、意大利、澳大利亚、日本、文莱等18个国家以及港台地区的近200家企业参展。四天中，共接待了来自上海及华东地区千余家企业的近万名专业观众，在公众开放日，有1.2万市民观摩了博览会。
The 16th Shanghai Fair as the 1st Shanghai Import Expo closed in the Shanghai Exhibition Center on September 22, 2007, which purpose was “Import international brands, Lead domestic consumption”. About 200 enterprises from Canada, USA, Brazil, Germany, Italy, Australia, Japan and Brunei etc. from 18 countries and Hong Kong, Taiwan region participated in the exhibition. During the 4 days exhibition, around 10,000 professional visitors from over 1,000 enterprises in Shanghai and East China area visited the exhibition. On the public reception day, about 12,000 Shanghai residents visited the Expo.

各国的特色产品吸引了本地商家的目光。博览会期间，上海各区、各行业协会组织相关企业进场与展商进行洽谈，德国的高档锅具、厨具，英国的皇家瓷器，西班牙的饰品，丹麦的女鞋，加拿大的矿泉水、枫糖，意大利的红酒，文莱的工艺品，受到商家的青睐。主办方抽样调查回馈的信息：近八成参展企业在展会中找到了中国市场的合作伙伴。
Specific products of various countries attracted the eyesight of local merchants. During the Expo, industrial associations of various districts and industries of Shanghai organized related enterprises to visit the Expo and discuss with the exhibitors. The Germany high-ranking pots and kitchen articles, British royal porcelain wares, Spanish jewels, Danish lady shoes, Canadian mineral water and maple syrup products, Italian red wine and Brunei art products were appreciated by the merchants. The feedback information surveyed in extract by the sponsor shows: about 80% of the exhibitors found their cooperative or potential partners in Chinese market.

博览会期间，上海市政府、市经委及商务部有关部门的领导会见了主要参展商代表。在主办单位举办的中外企业家联谊酒会上，上海各大商业集团公司、百货商厦和专业进出口公司与各国参展商进行了对口交流。博览会期间举行了加中经贸洽谈会、环球商机和跨国采购国际论坛等一系列活动。上交网在线视频服务还为各国展商提供了更多的商机和增值服务。
During the Expo, leaders of related departments of the Shanghai Municipal Government, Shanghai Economic Committee and the Ministry of Commerce met the main exhibitors. In the  dinner party for  Chinese and foreign entrepreneurs hosted by the sponsor, large commercial groups, department stores and professional import & export companies of Shanghai made inter-exchange with the exhibitors  of various countries. A series of activities, such as the Canada-China Economic Match-Maker Meeting and the International Forum on Global Business Opportunities (2007) etc. were held during the Expo. On-line visual service of its website provided the exhibitors of various countries with more commercial opportunities and value-added service.

四天中，展会共接待专业观众9551人次，其中零售商店、百货公司占30.6%；从事国际贸易的进出口公司占14.5%；制造业和从事国内贸易的公司占28.9%；商务、咨询类公司占8.8%；酒店、宾馆等服务类公司占9.1%；其它公司占7.8%。
In the four days exhibition, the Expo accepted professional visitors of 9,551 man-times in all,  in which retailers and department stores  accounted for 30.6%, import and export companies 14.5%, manufacturers and domestic trade companies 28.9%, commerce and consultant companies 8.8%, service companies as hotels and restaurants etc. 9.1% and other companies 7.8%.

▲ 日程安排
时   间 内   容
2008年9月21日~22日 参展商报到
2008年9月21日~22日 特装展位布置
2008年9月22日 标准展位布展
2008年9月23日上午10:00 展会开幕
2008年9月23日~24日 专业人士开放日
2008年9月25日~26日 公众开放日
2008年9月26日下午15:00 撤展

? Agenda
Time Activity
September 21 ~ 22, 2008 Exhibitors check-in
September 21 ~ 22, 2008 Installation for special exhibition booths
September 22, 2008 Installation for standard booths
10:00 September 23, 2008 Opening ceremony
September 23 ~ 24, 2008 Opening day for professional visitors
September 25 ~ 26, 2008 Opening day for public visitors
15:00 September 26, 2008 Closing

▲   展馆地址
上海展览中心：中国  上海  延安中路1000号

?   Address

Shanghai Exhibition Center：Yan An Rd. (M), Shanghai, China

▲ 展品范围

? Exhibits category

【按国家和地区设置展区】
【The exhibition zones will be divided by countries and regions.】

○家居用品、厨卫用品、床上用品、室内设计、室内装饰用品、护理用品；
? Home products, kitchen and toilet products, electrical appliances, bedding articles, indoor design, indoor decoration products, care products;

○礼品、工艺品、玩具、文化用品、办公用品、电子消费品、体育用品、旅游产品；
? Gifts, arts & crafts, toys, cultural products, stationeries and electronic consumer products, sports products, tourist products ; 

○珠宝饰品、服装服饰、皮革制品、箱包包袋以及体现新创意、新设计、新工艺的产品；
? Jewel, garments and dress adornments , leather products, trunks and bags, products with creativity , new design and new techniques;
○食品、饮料、酒类。
? Foodstuff, beverage and wine etc.

▲ 收费标准
? Charge standard

标准展位（9平方米）   16,000RMB
Standard booth (9 m2)  16,000 RMB

光地展位 每平方米       1,600RMB
Vacant land (1 m2)       1,600 RMB

标准展位配置：标有参展单位名称的楣板一块，100W射灯2只，电源插座1个，咨询桌1张，椅子2把及地毯。
Allocation of the standard booth: 1 display panel with exhibitor name, 2 spot lamps of 100W, 1 power socket, 1 reception table, 2 chairs and booth carpet.

光地展位由参展商自行或委托承建商搭建，光地展位起租面积36平方米。
Vacant land will be installed by the exhibitor or its trusted contract installer. The minimum rent area of the vacant land is 36 m2.

▲ 参展程序
? Participation procedures

1、预定展位，递交参展申请表，并在一周内支付30%的定金。
1. Order booth and submit an application form as well as pay 30% deposit within one week.

2、主办方收到参展申请表和定金后，以传真或电邮的方式予以确认。
2. The sponsor will confirm by fax or email after having received the application form and deposit.

3、参展商在展会开展前三个月付清全部参展费用。
3. The exhibitor should pay the remained 70% of the booth charge within three months before opening of the exhibition.

4、主办方账户：
4.  Undertaker Account:

账户名称：上海商展办展览有限公司
Account Name: Shanghai STEO Exhibition Co., Ltd.
帐    号：1001207409206576569
Account No.: 1001207409206576569
开户银行：工商银行南京西路支行
Bank Name: Nanjing Xi Road Branch, Industrial & Commercial Bank of China

▲免费服务项目
? Free services

1、会刊刊登参展商名录及简介。
1.  Exhibitor list and its brief introduction on the Expo booklet.
2、展商名录、展商简介及展商主要展品上网。
2.  Exhibitor list and its brief introduction with its main exhibits on designated internet.
3、展会有关证件。
3.  Related certificates for the Expo.
4、展场常规照明、清洁、安保。
4.  Regular lighting, cleaning and security in the exhibition halls.

▲收费服务项目
? Charged services:

1、展品承运。
1.  Transportation.
2、会刊及场馆内外广告。
2.  Advertisement in the Expo booklet or inside and outside the exhibition halls.
3、展馆内的商务、通讯服务。
3.  Commercial and telecommunication services inside the exhibition halls.
4、展台设计制作、展具租赁。
4.  Booth design and making, booth furniture and fittings.
5、根据要求，安排发布会、推介会等活动。
5.  Activities as the conference for product release and recommendation etc. by requirements.
6、网站增值服务。
6.  Value-added service on designated website.

▲展会推广
? Promotion for the Expo

1、在相关地区、相关行业组织各类推介活动。
1. Organize diverse promotion activities in related areas and industries.
2、组织召开新闻发布会。
2. Organize domestic press conferences.
3、组织各地专业观众参观展会。
3. Organize professional visitors from various areas to visit the Expo.
  4、组织国内百货公司、大卖场、购物中心、专卖店等专业公司采购人员前来参观洽谈。
4. Organize purchasing personals of domestic companies as department stores, supermarkets, shopping centers and franchised stores etc. to visit and discuss.
     5、在各类媒体（杂志、报纸、网站、电台、电视台等）发布展会信息。
5. Publish Expo messages in various media including magazine, newspaper, website, radio, TV station etc.
     6、组织社会公众观摩展会。 
6. Organize public visitors to visit the Expo.

▲ 展会专业观众
? Professional visitors of the Expo

1、中高档百货公司、商业集团公司、零售商店、购物中心、超级市场、大卖场、专卖店；
2、国际贸易公司；
3、商务咨询公司、品牌代理公司；
4、便利公司、邮购公司、网络公司、商业设计公司；
5、科技公司、工贸公司、广告公司、物流公司；
6、宾馆、酒店、餐饮；
7、商会、行业协会。
1.Medium and high ranking department stores , commercial groups , retail stores, shopping centers, supermarkets, shopping malls and franchised stores;
2. International trade companies;
3. Commercial consulting companies;
4. Convenience companies, mail-order companies, internet companies and commercial design companies;
5. Science and technology companies, industrial and trade companies, advertisement companies and logistic companies;
6. Hotels, restaurants; catering enterprises
7. Commercial chambers and industrial associations.

参展请联络 Please contact us for the Expo:

地址：中国•上海•威海路511号2107室
Address: Apt.2107, No.511 Weihai Road, Shanghai, China
邮编：200041
Post Code: 200041
电话：86-21-62177777  Tele:  86-21-6217-7777
传真：86-21-62677336   Fax :  86-21-6267-7336
电子邮件：steo@steo.net   E-mail: steo@steo.net

地址：中国•上海•大木桥路108号702室
Address: Apt.702, No.108 Damuqiao Road, Shanghai China
邮编：200032
Post Code: 200032
电话：86-21-64181981  86-21-64039581
Tele: 86-21-6418-1981; 86-21-6403-9581
传真：86-21-64186615
Fax:  86-21-6418-6615
电子邮件：jason.jin@fesme.com  jlq@fesme.com
E-mail: Jason.jin@fesme.com; phs2006110@hotmail.com